Today I’m going to explain how to set up an Instagram shop with Print on Demand products from websites like Redbubble, Society6 and Zazzle.
Did you know that you can add your print on demand products to a shop on your Instagram page? Since I did this I’ve seen an increase in traffic to my stores from Instagram.
The main thing you need to know is that you have to set it up through Facebook.
First of all you need to make sure your Instagram account is a Business or Creator account. You also need to have business Facebook page for your brand connected to it.
Then you can create a store through the Facebook Commerce Manager (click on Add Shop).
If you’re selling Print on Demand products through your own website using Shopify (or similar) you can use their partner connect option. This is more simple, but today I’m discussing adding third party print on demand products from websites you don’t own like Redbubble and Society6.
Once you’ve created the store on Facebook, go back into your Instagram account and apply for Instagram Shopping under the Settings section of your profile. There should a Business or Creator section under which you should see Shopping. Apply for Shopping and wait for your account to be approved.
Once you’ve been approved (it may take a few days) head back over to the shop you created on your Facebook page. Now you can start adding products!
For this to work you have to add products manually (click on Add Items). Now obviously this will take time since you may have THOUSANDS of products across multiple retailers. So I recommend highlighting a few best sellers from each of your stores. This will at least drive people to those stores where they can browse the rest of your offerings from there.
It will take about 30 minutes to an hour for products to process but then you will start to see them showing up in your Instagram and Facebook stores.
Tips for Setting up Your Instagram Store
- Be patient.
- Take the time to familiarize yourself with the Commerce Manager and how it works.
- Create “sets” to organize your products by product type.
- You can only use ONE currency in your store. I had an issue with products not showing up and realized it was because I had multiple currencies.
- Add a few of your best selling designs and products from your different stores.
- You won’t be able to “tag” these products in your Instagram photos unfortunately. This only works for products from a domain you own (such as a Shopify store).
- Products are shareable to Instagram Stories or direct message.
- Check the Insights section for analytics to see how many people are clicking on your products and visiting your stores!
I hope this post has been helpful to explain how you can set up an Instagram shop with your print on demand products.
I’d love to hear what you think about this and if you will be using it for your own products!
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