How to Set up an Instagram Shop with Print on Demand Products

how to set up an instagram shop with print on demand
how to set up instagram shop print on demand

Today I’m going to explain how to set up an Instagram shop with Print on Demand products from websites like Redbubble, Society6 and Zazzle.

Did you know that you can add your print on demand products to a shop on your Instagram page? Since I did this I’ve seen an increase in traffic to my stores from Instagram.

The main thing you need to know is that you have to set it up through Facebook.

First of all you need to make sure your Instagram account is a Business or Creator account. You also need to have business Facebook page for your brand connected to it.

Then you can create a store through the Facebook Commerce Manager (click on Add Shop).

If you’re selling Print on Demand products through your own website using Shopify (or similar) you can use their partner connect option. This is more simple, but today I’m discussing adding third party print on demand products from websites you don’t own like Redbubble and Society6.

how to set up instagram shop print on demand

Once you’ve created the store on Facebook, go back into your Instagram account and apply for Instagram Shopping under the Settings section of your profile. There should a Business or Creator section under which you should see Shopping. Apply for Shopping and wait for your account to be approved.

Once you’ve been approved (it may take a few days) head back over to the shop you created on your Facebook page. Now you can start adding products!

For this to work you have to add products manually (click on Add Items). Now obviously this will take time since you may have THOUSANDS of products across multiple retailers. So I recommend highlighting a few best sellers from each of your stores. This will at least drive people to those stores where they can browse the rest of your offerings from there.

how to set up instagram shop print on demand

It will take about 30 minutes to an hour for products to process but then you will start to see them showing up in your Instagram and Facebook stores.

Tips for Setting up Your Instagram Store

  • Be patient.
  • Take the time to familiarize yourself with the Commerce Manager and how it works.
  • Create “sets” to organize your products by product type.
  • You can only use ONE currency in your store. I had an issue with products not showing up and realized it was because I had multiple currencies.
  • Add a few of your best selling designs and products from your different stores.
  • You won’t be able to “tag” these products in your Instagram photos unfortunately. This only works for products from a domain you own (such as a Shopify store).
  • Products are shareable to Instagram Stories or direct message.
  • Check the Insights section for analytics to see how many people are clicking on your products and visiting your stores!

I hope this post has been helpful to explain how you can set up an Instagram shop with your print on demand products.

I’d love to hear what you think about this and if you will be using it for your own products!

Happy selling!


julie signing off

Other posts you may find interesting:

How to Find Keywords for your Zazzle Products

how to find tags for zazzle products
how to find tags for zazzle products

Hello! Today I’m sharing a quick tutorial on how to find the right keywords for your Zazzle products and improve SEO within Zazzle’s website.

I recently crossed the mark of becoming a Bronze Pro seller on Zazzle which means I’ve made over $1000 USD! Most of this happened recently as I finally figured out how to use tags and keywords properly.

To increase your sales on Zazzle you really must pay attention to SEO.

When I first started selling my art online over 6 years ago I had no idea what I was doing. After revising some of my old products and implementing this strategy I’ve seen a big increase in sales and traffic to my Zazzle shop.

Watch the video below to see a demonstration of my keywords strategy.

Of course there are other websites and tools for finding keywords and trends like Google Keyword Planner and Google Trends. The strategy I’ve shown you today is specific to the Zazzle website and their internal search engine.

How to find Keywords for your Zazzle products

  • Come up with 1 to 3 generic keywords to describe your design as a starting point.
  • Use the search function with the Zazzle website to search for that keyword or phrase. (I used “pink elephant” in my demonstration)
  • You will see some keywords and phrases come up on the top of the page. Pick a few that work for your design.
  • Click on a few top selling designs which look similar or have a similar theme to your design.
  • Scroll down on the page until you see the “Tags” section. Pick a few relevant tags from there as well.
  • Use only the tags that are highlighted in blue on either line. Black ones are being ignored by Zazzle’s search function (such as product descriptors like “blanket”).
  • Choose wisely as you only get 10 tags (or phrases) to work with.
  • Use a couple of the same keywords in your title and description as well.

I hope these tips with help you find better keywords for your Zazzle products and get you more sales!

Let me know what other tips you have for keyword research in the comments below.


julie signing off

You may also be interested in these posts:

How to Bulk Upload Designs to Multiple Print on Demand Sites with PodConnect

bulk upload to multiple print on demand sites with podconnect
bulk upload to multiple print on demand sites with podconnect

Hey artist friends, I recently learned about a software called PodConnect which allows you to bulk upload your artwork to multiple print on demand websites at the same time!

As someone who has been creating designs for print on demand for years, I’ve been wishing for something like this. I am telling you guys this is a game changer.

New to selling your art online through Print on Demand? Start here!

Today I’m sharing with you a video tutorial I created to demonstrate how to use this software to upload multiple designs at once to your Printful and Redbubble stores.

You can also use PodConnect to upload to other print on demand websites including Zazzle, Teespring, Spreadshirt, and Printify. And there are plans to add even more integrations in the near future.

Watch my video: How to bulk upload to print on demand websites with PodConnect tutorial below:

With the Printful and Printify integrations, you can also bulk upload your print on demand products to sell on other websites like Etsy.

Since I recently opened my own store integrating print on demand products from Printful, I have hundreds of design files to upload. This software is going to make it so much quicker for me to upload all of those designs.

There is a free trial of PodConnect so you can test it out and see if it is something that will work for you.

Then use julie20 for 20% off any membership!

I hope you found my tutorial useful. If you have any questions or comments please leave them in the comments below! I’d love to hear your thoughts on this new software which allows you to bulk upload to print on demand!

Also check out my blog post on The Best Print on Demand Automation Tools and Software


julie signing off

*Please note: Some of the tools listed include an affiliate link. When you make a purchase through the links I may earn a commission, which helps me create more content for you to enjoy.

Where to Sell Your Art Online in 2024

where to sell your art online 2024
where to sell your art online 2024

This post was updated in 2024 to reflect the most current information. Some affiliate links are included.

If you’re looking for where to sell your art online in 2024, it can be overwhelming! Things have changed a lot in the last few years in the online art space. With the explosion of AI art on the scene, to major Print on Demand companies introducing paid tiers and plan structures, finding the right platform to showcase and sell your art requires careful consideration.

But it’s not all bad news… there are still plenty of places out there for you to sell your art online and even make a living from it. So, what are they? Read on to find out.

Pro Tip: Do your research before giving away any personal information or uploading your original artwork to any website or company.

Also read: Common Scams for Artists to Watch out for.

Where to Sell your Art Online in 2024

1. Zazzle 

Zazzle is where I first started my journey of selling my art online. It’s a “print on demand” (POD) platform, meaning they create the product after someone buys it. They take care of the manufacturing, shipping, and customer service for you. You earn a share of the sale (royalties), and your customer receives a unique product featuring your art.

Most of the websites in this list function similarly unless otherwise noted.

Zazzle is a great option for artists looking to sell their art online for several reasons.

  • It’s free to open multiple stores under the same account and upload unlimited designs to their marketplace.
  • There’s a helpful forum with supportive members which is a great place to share and get tips and feedback.
  • They have everything. Like literally everything you can imagine to put your art on. Even brownies! I recommend sticking to a few product types to start.
  • A huge part of Zazzle are their customize-able products. Things like invitations and business cards.

Learn how to set up your own Zazzle store step by step in my Skillshare class: Sell Your Art Online with Zazzle: A Complete Guide to Setting up Your Zazzle Store

2. Redbubble

Redbubble is still one of my most successful online art shops. They have recently introduced Artist Tiers and take a nominal fee from your earnings for hosting your shop. However, once you get past the first tier, they no longer charge you any fees.

Here are some of the benefits of Redbubble:

  • Great for beginners due to ease of use.
  • You can upload unlimited designs to sell on their marketplace.
  • Beyond art prints, Redbubble offers some unique products including scarves, dresses and mini skirts.
  • They are artist focused, and do a lot of free advertising for you.
  • Their uploading tool is easy to use and you can “copy” settings from your other designs to speed up the process.
galaxy betta fish sticker from Redbubble
Betta fish sticker from Redbubble

3. TeePublic

TeePublic focuses on t-shirts, as the name suggests, but they do carry other products including home décor and tech accessories. 

Benefits of TeePublic include:

  • The uploading process is quick and easy, making it a great choice for beginners.
  • It’s free to create a store and add unlimited designs to their marketplace.
  • Transparent .png images work best so graphic and vector styles do well here.
  • Owned by Redbubble (as of 2019).
  • They have a fan art program you can design for (also on Redbubble).
tie dye hummingbird t-shirt
Tie dye Hummingbird T-shirt on Teepublic

4. Spoonflower

If you specialize in seamless pattern design then Spoonflower is a great place to sell your art online!

  • Mainly sells fabrics and caters to the DIY community, but they also have a variety of home décor products like wallpaper and bedding.
  • Their design challenges are great for both exposure and inspiration!
  • Unlimited uploads to their marketplace.
where to sell your art online spoonflower

5. Threadless

Threadless is a great platform for more seasoned artists, as it does take a bit more time to upload your designs (if you want them enabled on all the products they offer). However, they have a unique range of products including shoes and skateboards!

Other benefits of selling your designs on Threadless include:

  • Fun design challenges.
  • Emails about promotions and marketing assets.
  • You can sell in both their marketplace and on your own customizable storefront.
  • The ability to select a cause to donate your royalties to for specific designs.
butterfly pattern shoes from Threadless
Butterfly pattern shoes on Threadless

6. CafePress

CafePress is another print on demand marketplace that has existed for quite some time (since 1999!). They have a decent range of products to customize, and other benefits include:

  • You can list unlimited designs for free in their marketplace.
  • You can create a custom store front
  • They have a fan art program so you can create design inspired by your favourite shows, celebrities and more.

7. Fine Art America

As the name suggests, this platform is focused on fine art, so canvas prints of paintings and photography do well here. 

  • You can sell both print on demand and original artworks through their platform.
  • It’s free to open a store and upload 25 designs to sell on their marketplace.
  • They have an active community with contests and other ways to participate.

8. Merch by Amazon

You can sell your designs on T-shirts and a handful of other products on Amazon! They have their own print on demand service which is linked to the Amazon marketplace.

Some things to know about selling through Merch by Amazon include:

  • You have to apply, but the earnings potential is huge.
  • Products only ship to the U.S., U.K., Spain, Italy, Germany and Japan (as of January 2024), but anyone can sell.
  • Curated product range. Various tops, phone cases, pillows, tote bags, and Popsockets at the time of this writing.

Read more about my first year experience selling on Merch by Amazon.

purple daisy pattern popsocket magsafe
Magsafe Popsocket on Merch by Amazon

9. Etsy

Etsy is a well known marketplace for hand-made goods like original art, jewelry and pottery, but also digital products and more. It’s not a print on demand store, like many of the others listed here, but a platform to sell your existing products through.

  • The right place for you if you make hand-made clothing, accessories, jewelry, candles, or want to sell original artworks or even digital products.
  • There is a small fee to upload, 20 cents per listing, but you can get 40 free Etsy listings using this link.
  • You can integrate Etsy with a print on demand service like Printful (more on this below) to sell these types of products on their marketplace.

10. Society6

Society6 is another well known print on demand website with a heavy artist focus and community.

They have recently introduced fees like shipping fees and paid Artist Plans (if you want to upload more than 10 designs to your shop). We will see what the future holds for Society6, but I’m keeping on the list for now because it has been good to me in the past, and may still be.

Benefits include:

  • A similar range of products as Redbubble with a few extras like yoga mats and furniture.
  • A helpful blog with tips for artists and sales templates e-mailed ahead of time.
yoga mat on society6 where to sell you art online
Yoga mats on Society6

11. On your own website

If you already have a pretty solid fan base then selling art through your own website could be the way to go.

You can use a print on demand service like Printful to sell print on demand products through your own shop on your website. You can also create listings for original paintings, digital downloads or other goods using a shop builder like Woocommerce or Shopify.

Benefits include:

  • Full control over your brand, the look and feel of your store and check out process.
  • Ability to schedule promotions and create promo codes.
  • Set your own prices and shipping costs.
  • Ability to sell a variety of product types in once place like original artworks, print on demand products and digital products.

Downsides include:

  • Costs some money to set up: Domain name, hosting, possibly a premium theme or platform to use for your shop (Woocommerce is free).
  • More initial work to set up your shop and a steep learning curve if you don’t have any website building experience.
  • You will have to market the store yourself which is why I recommend it for those who have a strong brand and fan base already established.

Bonus Tip: Use PodConnect to upload to multiple stores at once.

I recently learned about a software called PodConnect which allows you to upload your art to multiple print on demand websites at once! There is a free trial, and if you decide to buy a subscription use my promo code julie20 for 20% off!

podconnect print on demand multi uploader

Well that’s it guys, thank you so much for taking the time to read all this information I’ve compiled for you.  I hope you find the right place to sell your art online and I wish you the best of luck with your business!

If you have any questions or comments feel free to leave them below.


julie signing off