Where to Sell Your Art Online in 2023

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This post was updated in 2023 to reflect the most current information. Some affiliate links are included.

Where to Sell your Art Online in 2023

If you’re looking for where to sell your art online in 2023 it can be overwhelming! There are so many options now since e-commerce has exploded in recent years. But you’ve come to the right place because I have almost 10 years of experience selling art online, so I’m going to share with you some of the best ones in my opinion.

All of these websites are different so I wanted to give a brief overview of some that I’ve successfully worked with. This should help you make an informed decision on where to sell your art online.

Pro Tip: Do your research before giving away any personal information, and especially your original artwork to any website or company.

Also read: Common Scams for Artists to Watch out for.

1. Redbubble

Redbubble is one of my most successful online art shops.  They’re what’s known as a “print on demand” store, which means that someone purchases your product first, and then it gets physically produced and sent to the customer. Redbubble takes care of the manufacturing, shipping, and customer service for you. You share the profits from the sale (you get a royalty), your customer gets a unique product and everyone is happy.

Most of the websites in this list function similarly unless otherwise noted.

Here are some of the benefits of Redbubble:

• You can upload unlimited designs to sell on their marketplace at no cost.
• Beyond art prints, Redbubble offers some unique products including scarves, dresses and mini skirts.
• They are artist focused, and do a lot of free advertising for you.
• Their uploading tool is quick and intuitive.

I highly recommend Redbubble for selling your art online.

2. Zazzle 

Zazzle is where I first started my journey of selling my art online. It’s a little more complex than some of the others in this list so I recommend to add a shop there later, when you’re ready to expand. But Zazzle is still a great option for multiple reasons.

• It’s free to open multiple stores under the same account and upload unlimited designs to their marketplace.
• There’s a helpful forum with supportive members which is a great place to share and get tips and feedback.
• They have everything. Like literally everything you can imagine to put your art on. Even brownies! It can be overwhelming which is why I suggest it for more advanced sellers.
• A huge part of Zazzle are their customize-able products. Like invitations, personalized cards and business cards.

Read more about creating on Zazzle in my post, Selling your art on POD websites: Zazzle vs Society6.

3. Society6

Society6 is another well known print on demand website with a heavy artist focus and community (mostly on Instagram).  Their benefits include:

• A similar range of products as Redbubble with a few extras like yoga mats and furniture.
• Free to upload unlimited designs to sell on their marketplace.
• A helpful blog with tips for artists and sales templates e-mailed ahead of time.

The only downside, in my opinion, is the somewhat cumbersome uploading process but it is worth it.

Shop my designs on Society6.

4. TeePublic

TeePublic focuses on t-shirts, as the name suggests, but they do carry other products including home decor and tech accessories. 

• Free to create a store and add as many designs as you like to sell on their marketplace.
• Transparent .png images work best so graphic and vector styles do well here.
• The uploading process is quick and easy.
• Fan art program (also on Redbubble).
• Owned by Redbubble (as of 2019).

Read more about selling on Teepublic in this in depth post.

5. Fine Art America

As the name suggests, “FAA” is focused on fine art so canvas prints of paintings and photography do well here. 

• You can also sell original art works through their platform.
• It’s free to open a store and upload 25 designs to sell on their marketplace.
• Active community with contests and other ways to participate.

6. ArtsCase

This is a comparatively smaller print on demand store focusing on tech accessories like cell phone cases, iWatch bands, and wireless charging docks.

• You have to apply but once accepted it is free to upload unlimited designs to their marketplace.
• Small size and exclusivity means lower competition and ability to be seen.
• Young and trendy audience.
• Heavily promotes artists especially on Instagram.

Shop my designs on Artscase.

7. Merch by Amazon

Sell your designs on T-shirts and other products through the online sales giant Amazon! 

• Have to apply but earning potential is huge.
• Products only ship to U.S., U.K. and Spain, Italy, Germany and Japan (as of February 2022), but anyone can sell.
• Limited product range. Various tops, phone cases, pillows, tote bags, and Popsockets at the time of this writing.

Read more about my first year experience selling on Merch by Amazon.

8. Etsy

Etsy is a well known marketplace for hand made goods like original art, jewelry, downloadable graphics, printables and all sorts of creative things. It is not a supplier of goods like some of the other shops listed here, but a platform to sell existing products through.

• The right place if you make hand made clothing, accessories, jewelry, candles, or want to sell original artworks.
• There is a small fee to upload, 20 cents per listing, but you can get 40 free listings to start using this link.
• You can also integrate Etsy with print on demand services like Printful (more on this below) to sell shirts, mugs and more.

9. Art of Where

Art of Where is more like a boutique print on demand shop with high end quality products like silk scarves, dresses, kimonos, and unique bags.

• Based in Canada.
• Unique, high quality products and ethical production.
• You can sell through their marketplace, integrate with Etsy, or even on your own your website (see below for more on this).

10. Spoonflower

If you specialize in seamless pattern design then Spoonflower is a great place to sell your art online!

• Mainly sell fabrics and cater to the DIY community, but you can also find a wide variety of home décor products from bed sheets to wall hangings.
• Their design challenges are great for both exposure and inspiration!
• Unlimited uploads to their platform.

The one downside with Spoonflower is that you have to purchase samples of your patterns before you can enable them for sale. I found the cheapest way to do this is to buy a “cheater quilt”, which is around $20 USD for 42 samples.

Here is a video tutorial explaining the cheapest way to get samples on Spoonflower:

11. On your own website

If you already have a pretty solid fan base then selling art through your own website could be the way to go.

Use a print on demand service like Printful to sell print on demand products through your own shop on your website. You can also create listings for original paintings, digital downloads or other goods using a shop builder like Woocommerce or Shopify.

Benefits include:

• Full control over your brand, the look and feel of your store and check out process.
• Ability to schedule promotions and create promo codes.
• Set your own prices and shipping costs.

Downsides include:

• Costs some money to set up: Domain name, hosting, possibly a premium theme or platform to use for your shop (Woocommerce is free).
• More initial work to set up your shop and a steep learning curve if you don’t have any website building experience.
• You will have to market the store yourself which is why I recommend it for those who have a strong brand and fan base already established.

Bonus Tip: Use PodConnect to upload to multiple stores at once.

I recently learned about this new software called PodConnect which allows you to upload your art to multiple print on demand websites at once! There is a free trial, and if you decide to buy a subscription use my promo code julie20 for 20% off!

Well that’s it guys, thank you so much for taking the time to read all this information I’ve compiled for you.  I hope you find the right place to sell your art online and I wish you the best of luck with your business!

If you have any questions or comments feel free to leave them below.

Cheers,