These two popular artist driven retail websites have gone through several updates since I originally wrote this post a few years ago.
Read on to learn more about selling your art through Redbubble and Society6 and determine which one will work best for you!
Artist Store Front
Rebubble and Society6’s store fronts are visually quite similar. The most obvious difference is the custom header on Redbubble is a lot larger. Both store fronts feature custom logo or bio pic, a small bio section and can be slightly customized to show specific item categories on Society6 or feature a collection on Redbubble.
Your Redbubble storefront shows your products sorted by most popular on products by default. On Society6 you can choose whether to showcase your products in order of most popular items, most recent, or random.
Updates to Society6 and Redbubble’s Artist store fronts have removed a lot of the former customization options. However, they have apparently been optimized for shoppers and to increase sales based on marketing research by the respective companies.
Type of Audience
Both Society6 and Redbubble cater towards a young, hip, and trendy audience. Think festival gear, college dorm or first apartment decor, stickers, and unique accessories. Trendy pattern designs and sayings are popular on both websites.
The audience on Redbubble seems to be slightly younger than Society6 as they focus more on stickers which are popular with teenagers and young adults. However, Society6 has stickers too which can be popular with the right design.
Overall I think the target audience for both of these sites are young adults (20s and 30s) and their parents buying gifts for them.
Ease of Uploading Artwork
Redbubble’s uploading tool is easier and more efficent than Society6, hands down.
Not to say you shouldn’t spend the time uploading your art on Society6, just expect it to take longer. Their current uploading tool is an improvement on what it used to be, and they are planning further changes for the future.
What is better about Redbubble’s uploading process?
- You can upload one image for all products, and individual images as needed.
- You can set a background colour for all products.
- The ability to create square or offset patterns.
- The “Copy” tool which allows you to copy all of the settings from an existing artwork, great to quickly upload recolours.
Print on Demand Products
Society6 and Redbubble offer a similar range of print on demand products including apparel, tech cases, home decor items, and accessories. But both have some unique products as well.
- Redbubble offers more tops and blouses, mini skirts, dresses and scarves.
- Society6 has a lot of different furniture and yoga mats.
Myself, family and friends have purchased items from both sites. The quality has been good overall, and any time there was an issue it was resolved promptly.
Both websites add new types of products from time to time, which is fun.
Earnings and Payment
Redbubble earnings are paid automatically around the 15th of every month (to Paypal, or direct deposit), and there is a $20 minimum threshold.
Similarly, Society6 pays automatically to Paypal, with whatever balance you have on usually on the 1st of every month.
Both are reliable and I haven’t had any issues getting paid from either.
Redbubble and Society6 have their own marketing departments who are professionals and good at driving traffic to their own websites. However, until your designs get their attention they probably won’t be promoting them. You will have to do some of your own marketing as well.
Tips for Marketing your Print on Demand Products:
- Social Media Marketing Tips for Artists
- Why you should Blog as an Artist
- Pinterest Marketing Strategy for Artists
Most products have nice display images that are easy to share or take a screenshot for social media, blogs and other marketing initiatives.
You can also find some nice mockups on the Redbubble blog.
Society6 sends out e-mail notices to artists prior to upcoming sales. They will often provide a link to download a .png overlay to use for your ads. Usually it’s just text containing the discount amount and promo code.
Redbubble sends an e-mail to their subscribers when there’s a sale. It’s useful to be signed up for their newslater to get these notifications so you can build ads around it.
Shipping and Packaging
Redbubble has manufaturers worldwide and products are shipped from the closest one to your location. They usually add in a free sticker with your purchase, and the packaging is cute and fun to open.
Society6 works with manufacturers in the U.S. and they often have free shipping worldwide promotions.
Both companies work with different manufacturers for different products. So, for example if you ordered a t-shirt and coasters, they might come in separate packages and at different times.
Note: Some products take longer to manufacture than others so it could take longer to ship and receive!
However, both have great things to offer including unique products and audiences, so it really depends on what you like and what works for you.
I use both because, as they say, don’t put all of your eggs in one basket ;)
Want to learn more about selling your art online? Here are some more great posts to check out!
- A more in-depth analysis of selling on Redbubble
- Selling your art on Zazzle vs. Society6
- 10 Websites to Sell your Art Online
- Social Media Marketing Tips for Artists
- Blogging for Your Art Business
[Editor’s note: This post was originally published in March 2018 and has been updated for clarity and accuracy.]