When it comes to promoting your art online, there are a number of different strategies you can use. In this post, I will discuss the most effective methods to help you find your audience, and for your audience to find you!
With the ease of access to the internet, more and more people are turning to online platforms to showcase their work. This is especially true for artists, who can use the internet to reach a global audience.
There are a number of ways to promote your art online. In this article, we will take a look at five of the most effective methods. These include using social media, setting up a website, taking advantage of search engine optimization, experimenting with video, and using online marketplaces to sell and showcase your work.
Top 5 Tips for Promoting Your Art Online
1. Create a strong social media presence
For any business that wants to be successful online, it helps to have a strong social media presence. This is especially true for art businesses, which are usually highly visual.
There are a few key things to remember when creating a social media presence for promoting your art online. The first is to focus on quality over quantity. It’s better to have a small number of high-quality pieces than a large number of low-quality ones. This means that you should focus on creating work that is visually stunning and engaging, rather than churning out a large quantity of content that is quickly forgotten.
The second key is to be active and engaged with your audience. Social media is all about interaction, so make sure to post content that encourages comments, questions, and shares. Don’t just post your art and expect people to engage with it; start a conversation and get people talking.
And finally, the third key is to be consistent. Posting irregularly will only serve to frustrate your audience, confuse the algorithm, and potentially damage your chances of success. Make sure to post regularly, and to maintain a consistent voice and tone across all of your social media channels. By following these three key tips, you’ll be well on your way to creating a strong social media presence that will help promote your art to a wider audience.
2. Develop an art blog or website
There are many ways to promote your art online, but one of the most effective is to develop your own blog or website. By having a dedicated space for your art, you can control the narrative around your work and ensure that your target audience is seeing the message you want to send.
Here are a few tips for getting started:
- Choose a focus for your blog or website. Whether you want to showcase your own art, write about art news, or highlight other artists you admire, it’s important to have a clear focus for your site. This will help you attract the right audience and create content that is interesting and engaging.
- Make sure your site is visually appealing. People are visual creatures, so it’s important to make sure your site is visually appealing. This means using high-quality images, an eye-catching layout, and easy-to-navigate pages.
- Write compelling content. Even if your site looks great, it won’t be successful unless you have compelling content to share. Write blog posts that are interesting and informative, and be sure to update your site regularly with new content.
- Spread the word. Once your site is up and running, be sure to promote it through social media, Pinterest, and other relevant channels. The more people who know about your site, the more traffic you’ll generate.
- Monitor your progress. Keep an eye on your website’s traffic and analytics to see how your site is performing. This information can help you fine-tune your content and marketing strategies over time to further improve your results.
By following these tips, you can develop an art blog or website that is both successful and enjoyable to maintain.
3. Use search engine optimization (SEO)
Search engine optimization, or “SEO” for short, is a technique that can be used to help promote your art online. By optimizing the content using key phrases related to the artwork, an artist can make their content more visible to potential customers who use search engines like Google.
One way to optimize your content is to ensure that all images and videos are given descriptive file names, titles and alt tags. This allows search engines to index the content properly and help people find it when they search for specific keywords.
Another way to optimize content is to use key phrases on your artist website that are related to the artwork you want to promote. Think descriptive phrases such as “landscape paintings” or “custom pet portraits”. By including these key phrases in titles, tags, and descriptions, artists can improve their chances of being found by potential customers who are searching for those phrases.
In addition to optimizing website content, artists can also use SEO to improve the visibility of their social media posts. By including key words and phrases in the file name, post description, and alt tags (where available) artists can make it easier for potential customers to find their work on social media sites like Instagram and Tiktok, which are moving towards more SEO based search algorithms in place of hashtags.
By using these basic SEO techniques, artists can reach a larger audience and promote their artwork more effectively.
4. Create short videos of your art
There are many ways to promote art online, but one of the most effective is through creating short videos of your art or art process. Art videos can be used to give potential buyers a tour of your studio, a closer look at your work, or even just to provide some educational information about your process or medium.
Here are five tips for creating great art videos:
- Keep it short and sweet. Ideally your video should be between 15 -60 seconds long, which is what most short form video apps accept. Check out my post on how to use TikTok for artists for more short video ideas. If you want to post long format videos of your art, YouTube is a better place for that.
- Start with a bang. The first few seconds of your video are crucial in hooking the viewer, so make sure you start with an attention-grabbing image or scene.
- Use professional-quality footage and audio. This doesn’t mean you need to hire a Hollywood film crew, but your video should be well-lit and have clear, high-quality audio.
- Edit for maximum impact. A good edit can make all the difference in a video, so don’t be afraid to cut out any sections that aren’t essential. I recommend the InShot app for editing videos on your phone.
- Include a call to action. At the end of your video, make sure to include a call to action, such as asking viewers to like and share your video, or visit your website to learn more about your art.
If you want step by step instructions on how to create short videos of your art for Reels, TikTok etc. check out my Skillshare class!
5. Sell your art online
When it comes to selling art online, there are a few different avenues that artists can take.
Here are five of the most popular methods:
- Set up your own online shop: One of the best ways to sell art online is to set up your own online shop on your artist website. This gives you complete control over the prices, shipping, and promotion of your work. You’ll need to invest some time and money into setting up your shop, but once it’s up and running, it can be a great way to make sales. You can use a storefront app like Shopify (paid) or Woocommerce (free) to set up your store.
- Use an online marketplace or Print on Demand: If you’re not ready to set up your own shop, there are plenty of online marketplaces that you can use to sell your art. These platforms make it easy to list and sell your work, and they handle all the payments and shipping for you. Some of the most popular art marketplaces include Etsy, Saatchi Art, and Fine Art America.
- Sell through social media: Social media is a great way to connect with potential customers and sell your art. You can use platforms like Instagram, Facebook, and Twitter to promote your work and drive traffic to your shop, or sell directly through DM (direct messaging). Just make sure you’re using high-quality images and engaging copy to grab people’s attention.
- Take commissions: If you’re not interested in selling your existing artwork, another option is to take commissions. This involves working directly with clients to create custom artwork to their specifications. You can find clients for commissions through social media, by posting the type of artwork you want to take commissions for, and then taking requests via DM.
- Participate in art fairs: Another option for selling your artwork is to participate in art fairs and other in person events. This is a more traditional approach, but it can still be effective. Art fairs can be a great way to meet potential customers and build up a rapport with them, even if they don’t buy anything. You can hand out business cards with your social media links so they can follow you, and then potentially make a purchase through your website later on.
All of these methods can be effective ways to sell your art online. Just choose the approach that makes the most sense for you and your business.
When it comes to promoting your art online, there are a number of different ways to go about it. By utilizing the five promotion strategies I’ve outlined above, you can give yourself the best chance for success. Let me know in the comments below, what’s your favourite method for promoting your art online?