Tips to Achieve Your Art Business Goals in 2024

If you’re an artist, there’s a good chance that you’ve thought about turning your passion into a business. After all, what could be better than getting paid to do something you love? While there are no hard and fast rules for becoming a successful artist-entrepreneur, there are a few things you can do to increase your chances of achieving your art business goals in 2024 and beyond.

Start with a well-defined goal. This may seem obvious, but it’s worth mentioning. Without a clear and specific goal, it will be difficult to measure progress and know when you’ve reached your destination.

Create a plan. Once you know what your goal is, it’s time to put together a plan of action. What steps will you need to take to achieve your goal? What resources will you need? Who can help you along the way?

Be prepared to work hard. Achieving any goal takes dedication and hard work. This is especially true of art business goals, which often require long hours and lots of hustle.

Stay focused and stay positive. It’s easy to get sidetracked or discouraged when pursuing any goal. But if you want to succeed, it’s important to stay focused on your goal and remain positive even when the going gets tough. With these tips in mind, you’ll be well on your way to achieving your art business goals.

create a plan to achieve your art business goals

Create a plan

The first and most important step is to create a plan. What do you want your business to achieve? What are your long-term and short-term goals? Do you have specific revenue goals? Who is your target market? Answering these questions will help you focus your efforts and make it more likely that you’ll achieve your goals.

Once you have a plan, the next step is to put it into action. This means creating a marketing strategy, developing a website or online portfolio, and actively promoting your work. You might also consider exhibiting your work at art fairs or galleries, or selling your work online.

Of course, running a successful business takes more than just marketing and selling your work–it also requires maintaining a high level of quality and consistently creating new and exciting work that your customers will love. But if you’re passionate about your art and willing to put in the hard work, there’s no reason why you can’t achieve your business goals.

photo of a woman thinking about her art business goals

Put your plan into action

Now that you have figured out your art business goals, it’s time to put your plan into action! Here are a few tips to get you started:

  1. Set a schedule and stick to it. Having a set schedule will help you stay on track and ensure that you’re making progress towards your goals.
  2. Set realistic goals. If your goals are too unrealistic, you’re likely to get frustrated and give up. Make sure your goals are achievable and within reach.
  3. Get organized. This will help you stay on track and ensure that you’re using your time efficiently. Create a system that works for you and stick to it.
  4. Take action. Don’t wait around for things to happen, make them happen! Get out there and start working towards your goals.
  5. Persevere. Things will inevitably get tough at times, but it’s important to persevere. Don’t give up on your goals, and you’ll eventually achieve them.
measure your progress to achieve your art business goals

Measure progress

If you want to achieve your art business goals, then you need to be able to measure your progress. There are a few key ways to do this:

  1. Keep track of your finances. This includes both your income and your expenses. Knowing where your money is coming from and where it’s going will give you an idea of what’s not working and where to double down your efforts.
  2. Set milestones. Milestones can help you track your progress over time and see how far you’ve come. They can also give you something to strive for and keep you motivated.
  3. Get feedback. Ask your friends, family, and even strangers for their honest opinions on your art. This feedback can help you see what’s working and what isn’t, and make necessary adjustments to your business plan.

By tracking your progress, you can stay on track to reach your art business goals.

art supplies on shelves in studio

Get organized

One of the most important things you can do to set yourself up for success in your art business is to get organized. This means having a system in place for tracking your inventory, expenses, sales, and other important business data. It also means staying on top of your marketing and social media efforts.

One way to get organized is to use a spreadsheet to track your inventory, sales, expenses, and other business data. This can help you spot trends and make informed decisions about your art business.

Another way to get organized is to use a customer relationship management (CRM) system to track your marketing and social media efforts. This can help you stay on top of your customer relationships and ensure that you’re providing the best possible experience.

Make sure to check out my Art Business Toolkit which is a template I developed for Notion to help you get organized, set goals for your business, keep track of finances, create a marketing plan and more. Check it out at the link below!

Whatever system you use, the key is to make sure that you’re consistent in using it. This will help you get the most out of your data and make better decisions for your art business.

Delegate and seek help

One of the most important things you can do to ensure the success of your art business is to delegate tasks and seek help when needed. Trying to do everything yourself can lead to burnout and ultimately, a failed business.

When delegating tasks, it’s important to give clear instructions and deadlines, and then trust that the person you’ve delegated to will complete the task to your standards. It can be difficult to let go of control, but if you want your business to grow, you may need to delegate.

It’s also important to seek help when needed, whether that’s hiring an accountant to help with your finances, or asking a friend for advice on social media marketing. No one knows everything, and there’s no shame in admitting that you need help. By delegating tasks and seeking help when needed, you’re setting your art business up for success.

Also consider using automation tools or systems that can help you to more efficiently perform repetitive tasks.

get help to achieve your art business goals

Stay motivated

As an artist, it can be easy to get caught up in the day-to-day and lose sight of your long-term goals. Here are a few tips to help you stay motivated and on track to achieving your art business goals:

  1. Set realistic goals. It’s important to set goals that are achievable. If your goal is to sell 100 paintings in a year, but you only sell an average of one painting per month, that goal is going to be very difficult, if not impossible, to achieve. On the other hand, if you set a goal of selling one painting per week, that’s a much more achievable goal.
  2. Create a plan. Once you have your goals set, it’s time to create a plan of action. This plan should include things like what type of artwork you’re going to create, how you’re going to market and sell your artwork, and how you’re going to keep track of your progress. Having a plan will help to keep you organized and on track.
  3. Take action. No matter how good your goals and plans are, they won’t do any good if you don’t take action. Make a commitment to yourself to work on your art business every day, even if it’s just for a few minutes. The more action you take, the closer you’ll get to achieving your goals.
  4. Get help. If you’re feeling stuck or like you’re not making progress, reach out for help. There are a number of resources available, whether it’s hiring a business coach or taking an art business course. Getting help from someone who knows what they’re doing can make a huge difference.
  5. Stay positive. It’s easy to get discouraged, especially when you’re not seeing the results you want. But it’s important to stay positive and believe in yourself. Remember, it takes time and consistent effort to build a successful art business. Stay focused on your goals and don’t give up.
  6. Reward yourself. As you achieve your goals, be sure to celebrate your successes. This will help to keep you motivated and focused. Give yourself a pat on the back for a job well done and enjoy the fruits of your labor.
black and white laptop

Celebrate milestones

You’ve set your sights on some lofty art business goals and you’re ready to achieve them. But how do you keep motivated throughout the journey? How do you ensure that you don’t get bogged down in the day-to-day and lose sight of the bigger picture?

One way to stay on track is to celebrate your milestones. When you reach a goal, big or small, take some time to reflect on your accomplishment. This will not only help you maintain your momentum, but it will also give you a much-needed confidence boost. Here are a few tips for celebrating your milestones:

  1. Set aside time to reflect on your achievements. Take some time, even if it’s just 10 minutes, to really think about what you’ve accomplished. What did you have to overcome to get to this point? What did you learn along the way? How does this new accomplishment make you feel?
  2. Share your successes with others. Telling others about your accomplishments can help you to solidify them in your own mind. It can also be a great way to get some much-needed positive feedback. So, don’t be shy about sharing your news, whether it’s with your inner circle or a wider audience.
  3. Treat yourself to something special. After all your hard work, you deserve a little reward. Whether it’s a night out, some new art supplies, or simply some extra time to relax, take some time to enjoy your success.
  4. Use your achievements as motivation for the future. When you look back on your accomplishments, it can be easy to get complacent. But instead of letting your successes lull you into a false sense of security, use them as motivation to keep pushing forward. Remember, you’re capable of great things and you have what it takes to reach your goals.
  5. Keep a record of your milestones. One way to keep track of your successes is to maintain a record of them, whether it’s in a physical journal or an online document. This can be a great way to look back on your progress and see how far you’ve come.
  6. Set new goals. Once you’ve celebrated your current accomplishments, it’s time to set your sights on new goals. What do you want to achieve next? What’s your next big challenge? By continually setting and achieving goals, you’ll keep your art business journey interesting and rewarding.
  7. Celebrate often. Don’t wait until you’ve reached your ultimate goal to start celebrating. Instead, take the time to appreciate your successes along the way. By celebrating often, you’ll stay motivated and inspired to keep reaching for your goals.
woman wearing black bra and white tank top raising both hands on top


Setting and achieving your art business goals is a lot of work but also highly rewarding. If you can create a plan, work hard, and stay motivated, you can build something that is all your own and that you can continue to build for years to come.


julie signing off

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