Sometimes taking risks pay off, other times they don’t but we’ll never know unless we try.
People will always be jealous of your success and some will try everything in their power to tear you down. Don’t let that get to you. Just remember, if you have haters, you’re probably doing something right!
When all else fails, sometimes we just need a reminder to not give up. Take a break, step away from something, but always come back and try again.
I hope you’ve enjoyed these motivational quotes! I’m already feeling a little better after creating these.
Let me know which one you like the most by leaving a comment below!
Below I’ve compiled a list of tips to make it easier for you. I’ve been selling my art through Print on Demand websites for over 4 years now, and I’ve learned a few things in that time. I use Photoshop and Illustrator mainly, but these tips can work with whatever software you use.
So, read on if you need help with designing and optimizing your artwork for sale on Print on Demand sites such asSociety6, Redbubble, Zazzle, Teepublic and others!
Research trends. Use Pinterest or a search engine to see what kind of art is currently trending, then use this for inspiration to create something in your own style.
Start with a large file size (10,000 pixels covers most products).
Keep your designs in layers to easily make changes or re-use elements later on.
Design with the products you want to sell in mind. For example, most Print on Demand sites offer products like t-shirts, throw pillows and cell phone cases. Keep these products in mind while you create your designs.
Keep images crisp (300 DPI), and colours relatively saturated (more saturated colors tend to look better when printed on fabric).
For drawings, use a scanner if possible (rather than photographs) and use the available settings to scan a large, high DPI image file.
Don’t up-size your artwork if possible, this leads to a pixelated fuzzy look on the final product (this is why you start with a large file size in the first place).
Depending on what kind of artwork you make, you may need to adjust the size or medium you use in order for them to look good on the computer. Play around.
Don’t use copyrighted images, text, logos or anything else, or you risk the image being taken down, or even your account being suspended. Some sites allow “fan art” but make sure you follow all the rules.
Now that you have some designs to work with…
Optimizing your Designs for Print on Demand
Each website has it’s own file size and type requirements so make sure to check that before you start uploading.
Curate designs for each platform. Some designs might work better in different stores depending on their audience.
Save layers separately if you sell on Zazzle because you can layer different images and text on that particular POD site.
Create the same design in different colors and variations, especially once you have an idea of which designs are popular with your audience.
Adjust designs for individual product types. For example, use a transparent background for a t-shirt or sticker, use coloured background or make the design into a pattern for tapestries and pillows, remove text for leggings and apparel where it doesn’t work, etc.
Here are some more posts to help you sell your art online:
Read on to find out how to increase your sales on Society6 and Redbubble specifically, but many of these tips can be used across other POD platforms such as Zazzle, TeePublic, CafePress, Fine Art America and many others.
Tips to Increase your Sales on Print on Demand Websites
Try to complete at least one business or social media related task per day. For example: one tweet, one Instagram post, one new design, one update to your website etc. If you can do more than one task that’s great, but just that one thing will help your business without being too overwhelming.
Comment and like other artists’ work. This does not apply to all PODs but can be especially helpful on Society6 and Redbubble to get more eyes on your designs.
Connect with other artists on social media (Facebook groups for example) or forums where available (Zazzle). Ask for feedback from them if you feel comfortable doing so!
Upload as much high quality work as possible. The more designs you have, the more chances you have of making a sale.
Research the latest trends and use them as inspiration to create new designs in your own style. You can use Pinterest or check the top selling designs on your chosen POD platform.
Have social media pages, even just one or two and focus on them. Instagram and Twitter great for artists. On Facebook it’s challenging to get likes on your page, but it could get your real life friends interested. Try using new tools like Facebook or Instagram stories, or even Snapchat if you are adventurous.
Don’t forget about your stores or leave them alone for long periods of time. Try to stay somewhat active and consistent on all of them (uploading new work, commenting/following etc.) I’ve definitely noticed an increase in sales/activity when I’m active. If you have too many stores to stay active, maybe pare it down to the few that you have been most successful on.
Don’t stretch yourself too thin. Going off the point above, if you have too many stores you might feel overwhelmed or too lazy to upload work to all of them, so I suggest deleting those ones you don’t like or don’t have much success with.
Read up on other sellers tips especially top sellers if they have shared these tips online. CatCoq, for example, has shared some great information on her website. See what these top sellers are doing and figure out how you can get where they are. Use them as inspiration for your brand.
Make different versions of the same designs that are well received. Different colour variations of a popular design or rework an element of that piece so it can have more mass appeal.
Have a website or blog external to your social media, like this one! It helps with your visibility and to show up in Google searches.
Tell your family, friends and coworkers about your stores and they might support you! You could even gift them stuff from your own stores for Christmas and birthdays etc. to get them excited about your work.
Something I’m currently working on – Go back through your old designs and either delete ones that aren’t working for your brand or update titles, keywords etc.
Always keep learning. There are lots of great sources online for marketing your brand or honing and learning new skills. Check out Skillshare for some free or paid courses in marketing, design and many other skills.
Subscribe to my blog! I’m always posting new content on selling your art on POD websites so make sure you don’t miss out.
Thanks for reading and I hope you’ve found this blog post helpful. Let me know if you have any other tips to add in the comments below!
Check out these other posts for more information on selling your art on POD websites: