If you’re just starting out selling art and designs on Print on Demand websites it can be overwhelming! How do you decide what kinds of designs to make? How can you optimize your artwork for all the different Print on Demand sites?
Below I’ve compiled a list of tips to make it easier for you. I’ve been selling my art through Print on Demand websites for over 4 years now, and I’ve learned a few things in that time. I use Photoshop and Illustrator mainly, but these tips can work with whatever software you use.
Designing for Print on Demand Best Practices
- Research trends. Use Pinterest or a search engine to see what kind of art is currently trending, then use this for inspiration to create something in your own style.
- Start with a large file size (10,000 pixels covers most products).
- Keep your designs in layers to easily make changes or re-use elements later on.
- Design with the products you want to sell in mind. For example, most Print on Demand sites offer products like t-shirts, throw pillows and cell phone cases. Keep these products in mind while you create your designs.
- Keep images crisp (300 DPI), and colours relatively saturated (more saturated colors tend to look better when printed on fabric).
- For drawings, use a scanner if possible (rather than photographs) and use the available settings to scan a large, high DPI image file.
- For line drawings or black and white drawings, use Illustrator to make your lines crisp. Check out my tutorial here for instructions.
- Don’t up-size your artwork if possible, this leads to a pixelated fuzzy look on the final product (this is why you start with a large file size in the first place).
- Depending on what kind of artwork you make, you may need to adjust the size or medium you use in order for them to look good on the computer. Play around.
- Don’t use copyrighted images, text, logos or anything else, or you risk the image being taken down, or even your account being suspended. Some sites allow “fan art” but make sure you follow all the rules.
Now that you have some designs to work with…
Optimizing your Designs for Print on Demand
- Each website has it’s own file size and type requirements so make sure to check that before you start uploading.
- Curate designs for each platform. Some designs might work better in different stores depending on their audience.
- Save layers separately if you sell on Zazzle because you can layer different images and text on that particular POD site.
- Create the same design in different colors and variations, especially once you have an idea of which designs are popular with your audience.
- Adjust designs for individual product types. For example, use a transparent background for a t-shirt or sticker, use coloured background or make the design into a pattern for tapestries and pillows, remove text for leggings and apparel where it doesn’t work, etc.
Here are some more posts to help you sell your art online:
- Social Media Marketing tips for Artists
- How to Increase your sales on Print on Demand
- Selling on POD sites: Society6 vs. Redbubble
- Selling on POD sites: Society6 vs. Zazzle
- Selling on POD sites: TeePublic
Thanks for stopping by, I hope you’ve found these tips helpful. If you have any other ideas or questions feel free to post in the comments below!