If you’re an artist looking for ways to sell your artwork online—and you’ve already tried platforms like Redbubble, Society6, and Zazzle—you might be wondering how you can have more customization and control over your own brand.

While those marketplace-style platforms are great for getting started with print on demand, they can feel limiting once you are ready to scale up and want to create a more premium and cohesive brand experience.

That’s where Printful and Printify come in. They’re what I like to call integrated print-on-demand platforms, since you can integrate them with your own website. Instead of competing in an over-saturated marketplace, you can build your own shop—on Etsy, Shopify, or even your own website—and fully brand it as your own, while still taking advantage of the hands-off print on demand business model.

It’s a flexible and professional way to turn your artwork into sellable products while retaining ownership of your business and brand.

So if you’re interested in learning more about how you can use these platforms to sell your own designs, keep reading!

What Are Printful and Printify?

Printful and Printify are both print-on-demand (POD) platforms that let you design and sell custom products without managing inventory or handling shipping. You upload your designs, choose from a variety of blank products (like art prints, t-shirts, mugs, and more), and when someone makes a purchase, the item is printed and shipped directly to the customer on your behalf.

They integrate seamlessly with platforms like Etsy, Shopify, WooCommerce, and more, making it easy to run a shop under your own brand.

Why Choose Printful and Printify to Sell Your Art Online?

Both platforms are popular among artists and creatives for good reason. They let you focus on creating art while handling the production and logistics behind the scenes.

• Printful is known for its sleek interface and quality control.
• Printify offers a wide network of print providers and often more pricing flexibility.

They now operate under the same company, which could mean more integration between the two brands in the future.

Personally, I’ve used both over the years, and each has its pros and cons. You might find that one suits your needs better than the other – depending on the platforms you want to sell on, the products you want to sell, the design and upload experience etc.

Popular Products for Artists to Sell

As a visual artist, there is a wide range of products to choose from. Here are a few favourites:

• Stickers — Affordable and great for fans of all ages. A fun way to make your designs more accessible.
• Art Prints & Posters — A natural fit for any artist. Both platforms offer museum-quality prints in various sizes.
• Apparel — T-shirts, sweatshirts, and hats with your artwork can expand your reach and attract fans of wearable art.
• Home Décor — Items like pillows, canvas prints, and mugs allow your art to live in your customers’ everyday spaces. These products are great for pattern designers.

Pricing Tips for Artists

Pricing your work can be tricky, especially when you factor in production costs, shipping, and platform fees. Here are a few tips to help you figure out what to charge:

• Know your base cost: Check the production and shipping costs for each item before setting your price.
• Factor in marketplace fees: Platforms like Etsy charge listing and transaction fees.
• Leave room for profit: Aim for a profit margin of at least 30–50%, depending on your audience.
• Position your work as art: Don’t undervalue your designs—your creativity adds real value to the world!

💡 PRO TIP: Don’t be afraid to price your work what it’s worth. People are happy to pay for art they love.

Where to Sell Your Art Online

One of the best things about Printful and Printify is that they integrate with popular online sales platforms. Here are a few great options:

• Etsy – A go-to for artists and handmade sellers. Easy to set up and already has a built-in customer base.
• Shopify – A great choice if you want more control over your branding and customer experience.
• Your Own Website – If you already have your own website or blog, you can add an online shop with WooCommerce or Shopify integrations.
• Social Media – Instagram, Pinterest, and TikTok are great tools for building your audience and driving traffic to your shop.

Wherever you decide to sell to your art online, remember that consistent marketing is key. It takes time to build an audience — but once you do, you’ll have a solid foundation for recurring sales.

Final Thoughts

Print-on-demand is a great way for artists to generate passive income while expanding their creative business. Platforms like Printful and Printify make it easy to transform your artwork into high-quality products your audience will love.

Best of all, you can sell through your own website or online shop, giving you full control over your brand, product offerings, and the full customer experience from start to finish.

So if you’re ready to take more ownership of your art business, check out Printful and Printify—you might find they’re just the tools you need to grow your brand on your own terms.

Cheers,

Full Disclosure: This post was sponsored by Printify and Printful. However, all opinions are my own, based on my experience as an independent artist and online seller.